@press{Geddes09ns,
  author = {L. Geddes},
  title = {Model of surprise has 'wow' factor built in},
  journal = {New Scientist},
  month = {Jan},
  year = {2009},
  type = {bu;cv;su},
  file = {http://iLab.usc.edu/publications/doc/Geddes09ns.pdf}
}